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THE 5E ADVANTAGES   Entry Advantage Get tax benefits* up to Rs 54,075** on premium paid u/s 80C & 80D   Earnings Advantage All the money you earn during the policy term is completely tax free*   Exclusive Switches Switching between Equity, Balanced & Debt funds is completely tax free*   Ensured Protection Advantage Get protection which is 10 times^^ the premium you pay   Exit Advantage Even the maturity payout you receive is completely tax free*   To know more: Visit iciciprulife.com or contact your financial advisor       *Tax benefits under the policy are subject to conditions under Sec. 80C, 80D and Sec 10(10D) of the Income Tax Act, 1961. Service tax, Swachh Bharat cess and Krishi Kalyan Cess will be charged extra as per prevailing tax laws. Tax laws are subject to amendments from time to time. **Tax benefit of Rs 54,075 is calculated at highest tax slab rate of 30.9% (including Cess) on insurance premium u/s 80C of Rs 1,50,000 and health premium u/s 80D of Rs 25,000. ^^Life cover will be applicable depending upon the age of the life assured and the product selected. © 2016, ICICI Prudential Life Insurance Co. Ltd. Registered Address: ICICI Pru Life Towers, 1089, Appasaheb Marathe Marg, Prabhadevi, Mumbai 400025. IRDAI Regn No. 105. CIN: U66010MH2000PLC127837. Trade Logo displayed above belongs to M/s ICICI Bank Ltd & Prudential IP services Ltd which shall be used by ICICI Prudential Life Insurance Company Ltd under Registered License No.105. Insurance is the subject matter of the solicitation. For more details on the risk factors, terms and conditions, please read the sales brochure carefully before concluding a sale. Visit us at www.iciciprulife.com. To unsubscribe, click here. E/II/2220/2015-16. BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS IRDAI clarifies to public that IRDAI or its officials do not involve in activities like sale of any kind of insurance or financial products nor invest premiums. IRDAI does not announce any bonus. Public receiving such phone calls are requested to lodge a police complaint along with details of phone call, number.

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