MICA brings PG Certificate Program in Marketing & Brand Management

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Course specially designed for working professionals   Program Highlights  Certificate from MICA, (Erstwhile Mudra Institute of Communications, Ahmedabad)  Learn from eminent faculty from MICA & Industry experts  Attend LIVE interactive classes from anywhere in the world  Access to Cloud Campus network across the country  *Pay fee via easy EMI options     Syllabus     Scope and Environment of Marketing Management   Customer Satisfaction, Value and Retention   Analyzing Consumer Markets and Buyer Behavior   Analyzing Business Markets and Business Buyer Behaviors   Understanding and Analyzing Competition   Segmentation and Targeting   Positioning and Differentiating   Pricing Strategies and Programs   Marketing Channels   Product and Branding Strategy   Creating Brands Positioning & Design   Building a Brand   Global Branding   Integrated Marketing Communication   Digital Marketing & New Media Details:  Fee: Rs. 50,000 + Taxes. *EMI options available  Duration: 4-months Click here to register for the program Registration closing on: 15 August 2015 About MICA   Established in 1991, MICA (Erstwhile Mudra Institute of Communications, Ahemdabad) is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry government and community. The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. MICA is a premier school that focuses on strategic marketing and communication. Know more about our Direct 2 Device eLearning platform:   Eligibility  For Indian Participants - Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.  For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.  Interns/Working professionals.   Corporate Nominated (Educational qualification criteria may be considered for exemption in cases where participants have some prior experience in Marketing) Copyright © *Talentedge, All rights reserved. *Conditions apply